Murboo · Year One Growth Partnership

You built the room.
Now let's fill it.

Murboo is live, and the events industry finally has a home of its own. This proposal covers how we keep it running smoothly, bring members back every week, and put Murboo in every planner's pocket.

Platform careSecurityEmail marketingiOS appAndroid appGrowth support
See the plans Preview the Murboo app
Prepared forLaura St Pierre & team
Platformmurboo.com
LaunchedSeptember 2026
1
Team that built Murboo
No handover, no ramp-up
24/7
Platform monitoring
Uptime, security & backups
2
App stores
iOS & Android
12
Months of growth
One predictable cost
What we built together

A platform the industry
has been waiting for.

Laura carried this idea for five years. Now it's a working community with planners, contractors and partners in one place. The foundation is solid. The next step is growth.

Innovation Wall

Local and national posts, photos, video, and clipping.

Discover

Cities, categories, filters and side-by-side compare.

Verified reviews

Category scoring, claimed pages and partner replies.

The Exchange

Searchable planner-to-planner knowledge threads.

Contractor directory

Specialties, home base and background-check badges.

Admin & memberships

Verification, moderation, premium gating and billing.

In your words

You already told us
what year one needs.

From our discovery call, before a single line of code was written. These are the goals this plan is built around.

“

80% of everything we do is now on a phone or tablet.

So: a native Murboo app on iOS and Android.
“

We don't want people going on and going, ‘well, there's really nothing here,’ and not coming back.

So: onboarding emails, monthly campaigns and continuous improvements that bring members back.
“

A lot of these planners will be on the go.

So: push alerts for messages, reviews and leads, so nobody misses an opportunity.

Quotes from our discovery call, lightly edited for readability.

Choose your plan

Three ways to grow.

Every plan uses the same team that built Murboo. We already know every part of the platform.

Our recommendation: Launch & Scale

You told us your members live on their phones. The app is the biggest lever for daily use and premium upgrades, and this plan delivers it without a large upfront payment.

$2,500 / month
Plan 01

Care

Keep the platform healthy, secure and running smoothly.

$500/ month
Month-to-month · cancel anytime
  • Uptime monitoring, around the clock
  • Security updates and daily backups
  • Bug fixes on all existing features
  • 5 hours/month for small tweaks
  • Critical issues handled within 1 business day
  • Monthly platform health report
Plan 02

Growth

Keep improving the platform and bring members back every month.

$1,500/ month
3-month minimum, then month-to-month
Everything in Care, plus:
  • 15 hours/month of development for improvements and member requests
  • Email marketing, handled for you:
  • 2 designed campaigns per month
  • Welcome and onboarding emails for planners, partners and contractors
  • Open and click reporting
  • Same-business-day response on critical issues
  • Monthly 30-minute strategy call
Best value
Plan 03

Launch & Scale

Put Murboo in every planner's pocket, with no large upfront build cost.

$2,500/ month$3,000
Founding partner rate, locked for 12 months
12-month partnership
Everything in Growth, plus:
  • Native Murboo app for iOS and Android, connected to your existing platform
  • Phase 1: sign-in and verification, Innovation Wall, Discover, reviews, clipping
  • Phase 2: messaging, push notifications, contractor directory, premium features
  • App Store and Google Play submission handled by us
  • Priority support and bi-weekly check-in calls
  • Quarterly roadmap planning session

Not ready for the app yet? Start on Growth and upgrade to Launch & Scale anytime in the first 90 days, with the founding rate still locked in.

The Murboo app

Murboo, in their pocket.

Designed from the screens your members already know: same colours, same Innovation Wall, same Discover experience. It's built on the platform we already made, so every account, post and review carries over automatically.

Planners

Scout venues between sessions, compare partners side by side, and clip favourites from the event floor.

Partners

Reply to reviews and planner messages in real time, the moment a lead comes in.

Contractors

Get booking alerts on the go and keep their background-checked profile in front of planners.

Why us for the app

We've built this before.

Social feeds, multiple user roles, messaging, payments, web and mobile in sync. The Murboo app isn't new territory for our team.

Delivered for you

Murboo

A full community platform for the meetings and events industry: Innovation Wall, Discover, verified reviews, The Exchange, contractor directory, memberships and admin. Built and launched by the same team that will build your app.

Launched Sept 2026Web platformSame team
Mobile · social

Fyfer ↗

A social app with public and following feeds, profiles and saved content. We designed and built it in React Native and launched it on both stores.

App StoreGoogle Play
Visit fyferapp.com → Watch the co-founder's video review →
Web + mobile · community

MyRoster ↗

A sports team platform for directors, coaches, parents and players: rosters, schedules, team messaging, registration and payments, with web and iOS and Android apps kept in sync.

App StoreGoogle PlayWeb + mobile
Visit myroster.co → Watch the client's video review →
How the plan pays for itself

Every feature points
to an upgrade.

Murboo earns when free members see enough value to go premium. The app and email campaigns are designed to create those moments.

Partners

A planner reaches out

A free partner gets a push notification and sees a blurred message.

New message from a verified planner
Hi! We're planning a 400-person program in March and…
Upgrade to read
Partners

Claim & enhance

Monthly campaigns invite unclaimed businesses to claim their page and upgrade it.

Driven by: email campaigns
Advertisers

Spotlight ads

More daily app opens mean more impressions, which makes rotating spotlight slots worth more.

Driven by: the app
Contractors

Get booked

Booking alerts on the go make the background-checked membership an easy yes for contractors.

Driven by: push alerts

Run your own numbers

Enter Murboo's pricing to see how many paying members cover each plan. The figures below are placeholders, not our assumptions about your business.

Your monthly premium membership price for partners
10
Rotating homepage spotlight slot
2
Counted as monthly revenue ÷ 12
100
Monthly membership & ad revenue$0
Plan cost$2,500
—

No big upfront payment

A standalone app is normally paid in large milestones before it launches. Here, it's funded monthly while Murboo's membership revenue grows alongside it.

One team, one invoice

App, platform care, improvements and email marketing are all covered by the team that already knows Murboo inside out.

Your first year on Launch & Scale

From kickoff to the App Store.

01
Month 1

Kickoff

Onboarding emails go live. App screens are finalised with your team.

02
Months 2–4

Phase 1 build

Core app features built and tested while web improvements continue.

03
Months 5–6

App launch

Target submission to both stores, with a launch email to every member.

04
Months 7–10

Phase 2

Messaging, push notifications and premium features in the app.

05
Months 11–12

Scale

Refine using member data and plan year two together.

You own everything

Full ownership of the app transfers to Murboo at the end of the 12-month partnership. If you leave early, the remaining app balance is due and the code is handed over.

Hours that roll over

Unused development hours roll over for one month. Work beyond your plan is billed at a discounted partner rate, only with your approval first.

Your accounts, your data

Hosting, app store and email accounts stay in Murboo's name. Apple Developer ($99/yr) and Google Play ($25 one-time) are paid directly by you.

App
promise

Our delivery guarantee

If Phase 1 of the Murboo app isn't submitted to the App Store and Google Play by the end of month 6, your next month on the plan is free. We carry the timeline risk, not you.

Next steps

Ready to grow the events industry's most trusted community?

Pick the plan that fits, and we'll start the same week.

01Choose your plan
02Quick kickoff call
03We start that week
AbuClient Success Manager, CodingPixel
With Abdullah, Haseeb and the team who built Murboo